Food Wagon — Logo & Trailer Wrap

This project started with a very rough sketch from the client—a crudely drawn set of signs for his food wagon and a big idea: to make his food truck the answer to everyone’s biggest question, “Where should we eat?” I took that initial concept and turned it into a bold, cohesive brand designed to stand out on the road. The logo and trailer wrap use bright, confident colors and sharp geometric angles to create a fun, modern personality that feels as energetic as the food itself. I loved taking something that began as a simple hand-drawn idea and transforming it into a polished identity that could grab attention from across a parking lot and make people want to come find out what’s on the menu.