Community Branding: Digital & Print Strategy for American Legion Post 518
For American Legion Post 518, I manage a diverse mix of daily digital media, event promotion, and community outreach. My focus is keeping our local veteran community connected while bringing fresh, modern design to the club's traditional platforms.
What I Do:
Digital Signage & Environmental Graphics: Design high-impact visual slides for Screen Cloud to stream announcements, sponsor recruitment, and community awareness resource graphics on the club's in-house TVs.
Social Media & Event Marketing: Strategize and execute energetic community-building campaigns on Facebook. I create tailored event promotions for everything from the Annual Golf Tournament and community potlucks to sports team appreciation and youth program updates.
Editorial Layout & Publications: Design, write, and distribute the comprehensive monthly printed and digital newsletter, ensuring calendar accuracy, consistent typography, and engaging features like the "Veteran of the Month" spotlights.
Web Design & Backend Development (In Progress): Collaborated on building a completely refreshed, highly accessible website layout via an intuitive administrative panel. While the live domain transition is pending final activation, the backend is actively maintained and built to dynamically showcase upcoming community impact initiatives.
Sign Pro: B2B Content Strategy & Multi-Channel Brand Growth
Project Scope: Social Media Management & Analytics Strategy
For Sign Pro Mankato, I take the technical, physical world of large-format printing and translate it into a dynamic, highly engaging digital presence. Managing their professional social media channels requires a balanced B2B strategy—positioning the brand as a local industry authority while showcasing their impressive, real-world design and wrap installations to pull in new commercial clients.
Key Highlights:
B2B Content Production: Produce, shoot, and edit scroll-stopping visual content for Facebook, Instagram, and LinkedIn that bridges the gap between raw manufacturing and high-end design craftsmanship.
Showcasing the Process: Capture and package the hands-on transformation of custom vehicle wraps, large-scale signage, and environmental design projects into high-performing short-form video reels and project proof spotlights.
Data-Driven Growth: Track and analyze key performance metrics—including organic engagement rates, impressions, and follower growth—delivering monthly performance reports to optimize content scheduling and platform strategy.
Community Engagement: Actively manage and nurture the online community, fielding local business inquiries, building local network connections, and keeping a firm finger on the pulse of regional commercial design needs.